Daily Updates

Lorna Jane, the nation's premier activewear brand, is celebrating style and individualism with its January campaign: THE YEAR OF YOU. Launching in the New Year, the fresh and bright campaign inspires women to make an investment in themselves.THE

YEAR OF YOU focuses on the strong, beautiful and active individuals who make up the sisterhood of sporty chic. The campaign aims to reinforce that Lorna Jane is an investment in your wellbeing and active lifestyle.

The January collection features modern and simplistic pieces and focuses on the leading colours of bright yellow, peach and funky pink. In contrast the collection also features cooling teals, yves blue and purple; reflecting the summer evenings.

Key pieces this season include the work it crop and matching ¾ tights, along with a range of pieces ready for the tennis season, such as the Wimbledon excel skort and Daniela singlet.

To coincide with the personalised theme of the campaign, Lorna Jane will be launching a dedicated video application entitled the Lorna Jane Year of You. Lorna Jane fans should also keep an eye out for promotions running around Australia Day and Valentines Day. Customers will be able to shop for their 'favourites' and splurge on pieces for themselves on these occasions.

Lorna Jane's THE YEAR OF YOU campaign launches in the Chadstone store from the 11th of January. Customers will also receive a free Lorna Jane Cooler Bag with purchases over $200.

To find out more about the campaign and latest promotions, visit www.lornajane.com.au